The 4th International Conference on Big Data Innovations and Applications (Innovate-Data 2018)
6-8 August 2018, Barcelona, Spain
Keynote Talks

Keynote Talks

Keynote: Cloud-First and Cloud-Everything: What will IoT do to Prices and Pricing?

Prof. Dr. Gottfried Vossen

University of Münster


Due to the pervasiveness of the cloud today and due to the fact that data has become a commodity similar to electricity, we are nowadays confronted with new challenges: Companies are often interested in harvesting data even without a clear application in mind, while users happily exchange personal data for a “free” service. IoT contributes to this situation, since it allows to collect even more data about systems, appliances, and people, and comes with additional “freemium” offers. In this situation, the question arises of whether a dedicated price tag should be attached to personal and other data and, if so, what it should say. Conversely, the question is whether “price” as a single piece of information on the value or quality of an object or a service is outdated and should be replaced by relevant and context-specific data. In this talk, these questions are studied from various angles and areas, including electronic commerce, advertising, and automation. Special attention is paid to data-rich marketplaces where everybody can buy or sell data.


Gottfried Vossen is a Professor of Computer Science in the Department of Information Systems at the University of Muenster in Germany. He is a Fellow of the German Computer Science Society and an Honorary Professor at the University of Waikato Management School in Hamilton, New Zealand. He received his master’s and Ph.D. degrees as well as the German Habilitation from the Technical University of Aachen in Germany, and is an Editor-in-Chief of Elsevier's Information Systems - An International Journal. His current research interests include conceptual as well as application-oriented challenges concerning databases, information systems, business process modelling, Smart Web applications, cloud computing, and big data.

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